Where the fuck do you guys live that gelato is some kind of new experience? Shit is fucking everywhere. Also if you're going to a gelateria you're gonna have a hard time finding true gelato.
Shit like that is the fakest of fake gelato purely designed to steal your money. In fact it's so good at stealing money that you'll find places like Italy that most gelato places sell mass produced shit like that because tourists will only buy that. All air and artificial colouring and no flavour or consistency.
Proper gelato is kept in large metal canisters being kept at an exact temperature. It's also usually a lot thicker than you'll normally find, no air to fluff it up. They'll also be a lot darker or neutral coloured depending on the type of fruit being used.
A possibly similar, possibly identical flavor has also been sold in Italy as well as Malta under the name "Puffo", which is Italian for "Smurf", as well as in Germany under the name "Engelblau", which translates to "Angel Blue".