Depends what you're aiming for. If you need a blower-style (Goes inside one fan, out the back of the case) then get the Founders Edition. If you want durability, EVGA has quite good models with their ACX 3.0 Cooler. If power is your thing, get a ZOTAC GTX 1070 AMP Extreme. If RGB and looks is what you want more, get a ASUS (O)8G