Are you talking about the ads on the Xbox Dashboard? You get those even if you don't have Gold Live and they're not really a thing, they're so tiny and insignificant I barley notice them. If it makes them more money, power to them. I don't find it annoying at all.
Plus they give away a lot of free time and cheap time. But honestly consoles are more of a single player and multi-player with someone right next to me kind of thing. If I wanted online multi-player, like I said earlier, I would just use my PC. (Because PC does beat ALL the consoles at that....)