Fewer than one in eight British men (12 per cent) and just three in 20 women (15 per cent) who have applied to BeautifulPeople.com have been accepted as members.
Existing members of the website rate how attractive potential members are over a 48 hour provisional period, when applicants upload a recent photograph and a short personal profile.
They are rated by members of the opposite sex, who have four options to describe how attractive they think the hopeful is - 'Yes definitely', 'Hmmm yes, OK', 'Hmmm no, not really' and 'NO definitely NOT'.
Swedish men have proved the most successful applicants, with two-thirds (65 per cent) of those putting themselves forward being accepted.
Norwegian women are considered the most beautiful with more than three-quarters (76 per cent) making the grade.