“Last year’s success inspired us to take the competition further, so we want to encourage families this year to exercise and lose weight,” said Hussain Nasser Lootah, Director-General of Dubai Municipality.
Last year, more than 10,000 people registered in the challenge and lost a total of 13,275 kilograms.
This year’s campaign, held under the slogan ‘Your Child in Gold,’ runs from July 15 to September 1, with the aim of spreading awareness to families about the need to adopt a healthy lifestyle.