so you want to make this: eh? well here we go
1. open your canvas, mine is 380x90
2.find a stock you want to use and resize it to fit the canvas
3.Render your focal from the stock and smudge it set this layer on lighten at 64%
4.pick a c4d and place it on your tag, the point is to add some sort of flow. set this layer at linear dodge
5.apply the image (new layer, image>apply image)
6.Grab your rectangular marquee tool and make multiple selections by holding shift and selecting (gah sorry i dont really know how to explain this any better) copy and paste onto a new layer, then flip them horizontally
7.duplicate squares you just made and smudge them in the way you want your flow to follow, sharpen this layer once.
8. new layer image>apply image set this layer on color burn and erase most it to get an effect like what i got.
9.new layer, fill the canvas with black and set it at linear dodge then take a 100px soft round brush and brush some bright colors on your focal.
10. new layer image>apply image. distort>ocean ripple. set this layer on lighten and erase most of it, try to get an effect like this:
11.new layer image>apply image filter>distort>ripple set this layer on ligthen and erase most of it to get an effect like this:
12.new layer image>apply image filter>liquify try to make something pretty set this layer on lighten and erase most of it
13.image apply image filter distort displace set this layer on darken and delete most of it
14.use a 100 px black soft brus and brush around the sides of th tag to darken it set the layer on overlay
15.new layer fill it with black and set it to linear dodge, take a soft 100 px white brush and brush where you think the lighting should be
16. image apply image filter gaussian blur, set it to 1.0 erase most of it except the edges
17.image apply image. filter sharpen>sharpen erase everything except your focal
18.i added some very low opacity scna lines around my focal inthe empty places (im not explaining how.)
19.image apply image and use the burn tool to darken the sides of your tag.
20.duplicate your old lighting layer and bring it to the top