Faith is never forced, especially not in modern societies in western countries.
You are always, ALWAYS given a choice. Even if you where told to believe in something, or you'll be killed, you always have a choice.
Religion is about believing, and obviously if you don't accept (believe in) God and hes holy son, you are going to hell - According to Christianity.
I can't see the problem in that. If they tell you: "You're going to hell, if not you follow the path of the lord" And it actually scares you, well that means you're a believer. IF you however think it's all BS then you shouldn't be bothered by it, as you're not a believer and their words don't effect you.
So the problem all boils down to IF you are a believer or IF you are not.