Marvel decides to make this because DC made Batman v Superman: Dawn of Justice
Marvel decides to make this because DC made Batman v Superman: Dawn of Justice
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DC does the same thing. They're huge rival companies, it's in their best interest to out-do each other wherever possible.
But I doubt they decided to make this just because of Batman vs. Superman. Marvel is known for following their comics fairly well, so they most likely already had this planned long before they announced it.
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