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Not every company can afford indefinite licensing. Some companies can only afford volume licensing, what happens when Microsoft will only offer windows 8 licenses. What happebs when Microsoft no longer offers support for 7. What happens when the software that a company relies is now only supported for windows 8. What happens if the company needs additional laptop and all they can get is windows 8. Its easy for you to say, stick to windows 7 but companies cant always stick to what they know, and theyll often have to upgrade just to avoid being further left behind. Before it wasnt too bad because there were only minor changes, but now its an absolute clusterfuck.