Originally Posted by
Empire
This is kind of the mentality you should have.
Some people price things just because they are in the same genre as another publisher.
I don't think DmC: Devil May Cry could ever be worth $60, more like $30 at best, but because it's a "new game" and all other "new games" get that pricing, they made it that way.
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You'd be surprised, the companies that price their items accordingly make the most money. That's the reason why Steam is so ridiculously profitable.