if you are so keen to come up with that solution then I think you may have done well to put yourself in a unique spot where there isn't much of a reliable competiion to begin with. we all know that there is always a need for us to come up with a much better look on our lives and that is why it is still relevant up to this point. if you do not know how to come up with that, then there is really a big problem with you in the long run.