This may sound crazy, but I've been more of a fan of the xBox One since it's reveal. I know the PS4 is less expensive, has free online gameplay and really cool exclusive titles such as Killzone (a series I love) but the xBox is a little bit more refined. No, I don't care for the Kinect or any of the things like TV pass-through support or Skype - but it does have features like better matchmaking (which will be improved upon in the new console) and a better online experience. Plus, there's Halo and other xBox titles I love...also, I absolutely HATE the PS controller layout. The joysticks need to NOT be parallel. And the triggers are inverse. Really it boils down to the controller because specs-wise they are internally the same. Even if they were different, the software environment would nullify any discrepancies. They both look cool, I guess - though I bet the One will attract fingerprints more easily. I do, however, plan on getting both...eventually.
For now, I'll just stick to PC.