Battle.net Update Discussion

[Learnding]

We’re going to be transitioning away from using the Battle.net name for our gaming service and the functionality connected to it. Battle.net technology will continue to serve as the central nervous system for Blizzard games—nothing is changing in that regard. We'll just be referring to our various products and services using the Blizzard name instead. You've already seen this recently with things like "Blizzard Streaming" and "Blizzard Voice," and more changes are on the way.

When we created Battle.net, the idea of including a tailored online-gaming service together with your game was more of a novel concept, so we put a lot of focus on explaining what the service was and how it worked, including giving it a distinct name. Over time, though, we’ve seen that there’s been occasional confusion and inefficiencies related to having two separate identities under which everything falls—Blizzard and Battle.net. Given that built-in multiplayer support is a well-understood concept and more of a normal expectation these days, there isn’t as much of a need to maintain a separate identity for what is essentially our networking technology.

We just wanted to make sure everyone was aware as we moved forward with this change over the next several months; we’ll provide any relevant updates as the transition progresses.

Thoughts on Blizzard changing Battle.net to Battle Tech.

[Flarey1]

Honestly, doesn't affect me. It's fine if the company is just going to rename everything to blizzard instead of battlenet. I'm just curious on how the battlenet launcher is going to look like after all these changes. Everyone also just says Blizzard as the developers and company of the games and see's battlenet just as the portal to it all. So, really no difference. Just making it easier for the few who don't realize Blizzard is behind it all.

[Learnding]

Honestly, doesn't affect me. It's fine if the company is just going to rename everything to blizzard instead of battlenet. I'm just curious on how the battlenet launcher is going to look like after all these changes. Everyone also just says Blizzard as the developers and company of the games and see's battlenet just as the portal to it all. So, really no difference. Just making it easier for the few who don't realize Blizzard is behind it all.

I personally just don't like the choice of the name change to be honest.

[Flarey1]

I personally just don't like the choice of the name change to be honest.

It really isnt that much of a name change, everything is Blizzard labeled anyway and that is the organization name. The only way it will be visually affected is the battle net launcher probably turning into the Blizzard Launcher.