I played it. It goes like this:
0 - 4 hours gametime: boring, wtf, no skill, where are teh physics?!
4 - 24 hours gametime: über, kewl, love it, omg omg moar
24 - 28 hours gametime: no not this thing again! aaargh.
Starts out boring, becomes fun, becomes boring. It's just the same thing over and over again.
Physics and game-play wise, how does it compare to any of the NFS or GT games?