I think Amazon is going to eventually surpass Google and take over the world. Their cloud based software is slowly being a large part of their business operations. Plus, instead of just having access to search results/browsing history, they have actual historical sales data. A huge part of understanding the population's needs is to look at their actual purchases and what they are willing to spend their money on. For Google, they only really know what people want to buy, not what they actually buy. So in that sense, I think Amazon is gonna take over the world. I mean, Jeff Bezos is probably gonna become the first trillionaire. Can you say the same about the founders of Google? Probably not.