Hmm. So, your problem is you can't connect to your server or what? Based on your pictures, it looked like everything was running perfectly. Now, like the others said; to "restart" or shutdown your server, all you do is close out of the CMD (or AKA; cPanel) of your server.
Wait a minute... Read your thread again.. So, okay. Hmm. I need someway to explain this to you. If you want to play SINGLEPLAYER (as in offline or only you can play) you don't need to run anything, or create anything. What you're doing now is creating a server on your computer. So, in order to do that (if you want to do this) do everything you're doing now, but make sure the port "25565" is port forwarded via your router/modem. Once that's forwarded, run your server and connect to it by connecting to: "localhost:25565" or "127.0.0.1:25565" (without quotes).
Did this help at all? If not, try and explain what you WANT to actually do.