Oh sorry my bad
I suggest going with the second one if you REALLY want one of those two upgrade links.
For cooling I suggest getting the corsair H110
If you don't really have a budget get a 670 or 680 and an i7 2600k - 3770k
i Agree with TheTerroriser1, intel is the best, a 670 or 680 is Prime video card, and Good fan to keep it all cooled for you
The build with the 7950 doesn't look too bad.
Not much experience with AMD card due to horrible drivers but if you get a good overclock on the 7950 there's no need going for the 7970.